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Civic consumption : ウィキペディア英語版 | Civic consumption
Civic consumption is a model for social change that leverages shared buying power and rewards socially responsible businesses. The model operates by gathering a group of consumers to leverage the group's size in order to expand access to a particular good or service. Some of the suggested benefits of the model are: providing people and organizations opportunities for civic action, increased access to necessary goods and services, and growing social outcomes across the economy.〔("4 Innovators Using Civic Consumption to Change the World" ) Forbes, Retrieved on 23 December 2013〕 ==History== The term first appeared in 2013, in a Fast Company featuring Groundswell co-founder Will Byrne. 〔("Purchasing Power is Social Impact Power" ) Fast Company, Retrieved on 22 June 2012〕 The model has been most prominently used in the clean energy sector by Groundswell. The organization suggests: One of the core barriers to a clean energy economy is that communities don’t have affordable access to renewable energy. Civic Consumption addresses this challenge by pooling consumer demand to grow the marketplace for renewably sourced power. 〔(“Model” ) Groundswell.org〕The model, however, has expanded to increasingly include hybrid organizations which use market-driven models to accomplish social missions. 〔(“How Civic Consumption Can Drive Change in Business as Usual” ) Fast Company, Retrieved on 19 October 2012〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Civic consumption」の詳細全文を読む
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